Brand Hijack
By:Alex Wipperfürth
Published on 2005-01 by Portfolio (Hardcover)
A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.
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Book ID of Brand Hijack's Books is VuLtAAAAMAAJ, Book which was written byAlex Wipperfürthhave ETAG "DuNibYaO3Qo"
Book which was published by Portfolio (Hardcover) since 2005-01 have ISBNs, ISBN 13 Code is and ISBN 10 Code is
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Book which have "280 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "5.0"
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