Advertising Strategy
By:Tom Altstiel,Jean Grow
Published on 2006 by SAGE
Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country.
This Book was ranked at 22 by Google Books for keyword 100 ideas for re.
Book ID of Advertising Strategy's Books is 9LS5eMivNOoC, Book which was written byTom Altstiel,Jean Growhave ETAG "WDgbBkU4C3Q"
Book which was published by SAGE since 2006 have ISBNs, ISBN 13 Code is 9781412917964 and ISBN 10 Code is 1412917964
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Book which have "389 Pages" is Printed at BOOK under CategorySocial Science
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